![](https://images.squarespace-cdn.com/content/v1/602d23670bf2f078f5551c30/f0b97c14-58fc-44ab-9498-c1de3d826ba1/Project_Header_Image.png)
JIK
Germs are everywhere
Our brief was to create an ad for JIK that packed in a lot of features and checked off multiple boxes. Our solution was to give it a little bit of joy and life with an interesting visual concept, telling a story from the point of view of an imaginative and inquisitive mind.