KFC
Black Fryday Bucket Deal
The brief was to create social content for KFC to promote their Black Friday deal. We decided to position KFC’s 9-piece bucket as the ultimate reward for making it through the chaos that is Black Friday. Something nice to enjoy and spoil yourself with after all the waiting, the crowding, the queueing and the crashing of websites. In other words, ‘Black Friday is rough, and you deserve a reward.’