In 2018, Durex approached us with a tiny budget and asked for a few fun, online videos. We went back to them with a mad, year-long, social campaign centred around a 12-week long video series, all within the original budget.

We called it ‘How to Use a Condom’ but expanded it, and treated Durex condoms as an assumed part of the sexual experience. We covered topics from ‘How to Buy a Condom’ to navigating the ‘What Are We?” talk.